June 30, 2016 at 7:14 am #6874
Before we begin:
It is always the best policy to speak the truth, unless of course, you are an exceptionally good liar.
A good product manager / product owner falls in love with the problem that the product would solve and not the product itself.
Product Management may very well be the best job in the world, atleast, that’s how I see it. Creating products that influence people’s lives for a better is a powerful experience. Today the entry barrier is quite low for new entrants to the market. New products, especially software dominant ones, are increasingly easy to produce. Creating them correctly is another matter. This session would focus on how to build the RIGHT product.
From the outside, Product management seems like a straight forward and achievable profession. There are 3 key aspects of product management:
Speaking about Vision – Great innovation addresses unmet needs. Technology can create opportunities to address these needs in a better way, since vision is by definition a stretched goal, it is important to have signpost or a roadmap to achieve. No amount of process can compensate for a lack of VISION
Now coming to the Winning part of the Product management, It is critical to understand how product adoption works and what attributed matter most at different stages of the cycle. Today it is not the BIG FISH eats the small one, but it the FAST one eats the slow one. One needs to move from RED OCEAN to Innovative Blue OCEAN
Lastly CRAFTING – focuses on art of product creation, How to do the product, what should go in? Why should this feature make to the release and so on ..
Customer intimacy doesn’t mean you find customers for your products, it means you will find products for your customers. It is important to understand that features are not done when they are built, but when they have an impact on the users
“If you don’t have a competitive advantage, Don’t compete”
July 6, 2016 at 7:25 am #6893
Thank you for putting up you proposal, we are happy to have you in conference.
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